Name: Joshua Roberto Scacheri
Label: Subfusco
Based: West End, Brisbane, Australia
www.subfusco.com
josh@subfusco.com
T. 3205 32 68
M. 0411 758 466
Born in Brisbane Australia, with Italian roots, Joshua Roberto Scacheri understands the balance between Australian comfort and cutting edge Italian style.
At the age of 16, he packed up and moved to Italy to pursue a professional football career. Six years later, he returned to Australia and swapped ‘the boots’ for a sketchpad, creating the designs you now know as Subfusco.
Six years in Italy has had a huge influence on his style and Subusco . From the time he arrived in Italy, fashion became part of his blood. Not hard to believe – the Italians have an amazing sense of style and are always dressed for the occasion. Pride in the way they look is the name of the game.
Joshua is a young emerging Brisbane fashion designer with an array of fashion awards and successes already behind him. His work ethic and strong label foundations are quickly catapulting him into the Australia fashion arena, making him of the hot topics of the national fashion scene.
Latin for deviated colour, Subfusco’s classic with an edge style captures European style with Australian cutting edge features.
Attention to detail is an essential part of the design method for Joshua, with each pattern tweaked to give a perfect fit on the body, Quirky & but minimal details on neck lines, pockets and collars combined with fabrics and colour choices gives Subfusco a point of difference which makes this label stand out from the rest.
Q: Price range
A: $89 for T-shirts, Denim from $199, Jackets From $450, Pants from $179
Q: Target Market
A: 18 - 45, young entrepreneurs, stylish individuals guys with attitude and confidence
Q: How would you describe your personal style?
A: Classic with an edge – James Dean meets Andre 3000
Q: What does a man mean to you?
A: Being ones self not trying to be someone you’re not…
Q: Fave male grooming tips
A: YSL Opium and Tigi wax stick
Q Fave fashion accessory
A: A pair of big retro sunnies and male jewelry silver or leather necklaces with various pendants
Q: Biggest fashion mistake
A: Dressing to impress, not express
Q: What to wear this season
A: Skinny leg denim, low v-neck t-shirts, natural colour linen pants with tailored shirts in bright fun summer colours
Q: What to look out for autumn / Winter 2007
A: Tailored, slim design lines with high contrast colours, deep grey, cherry reds and petrol blues. Be sure to have French cuff shirts!
Q: What is next for Subfusco in 2007?
A: Australian Fashion Week 2007 – fingers crossed!
Q: Words of wisdom to up and coming designers
A: Stick at it and don’t let the big guns scare you… Crawl before you walk, but once you start walking, sprint all the way!
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This article was collated by Tanja:
Tanja Mrnjaus is a Melbourne based Image & Style Consultant and the Principal of ID Couture. To find out more about ID Couture please visit www.idcouture.com or email tanja@idcouture.com. |
