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 Why Subscribe?
by Tash Hughes
Whether it is a newspaper or a magazine, if you read it regularly
you may well be better off subscribing to it.
What are the benefits of subscribing? Are there any concerns to
subscribing?
In most cases, subscribers save money by subscribing. For instance,
subscribing to Donna Hay for twelve months costs $48.00 compared
to $53.70 for 12 issues, whereas Better Homes and Gardens would
cost you $68.40 for 12 issues but a subscription costs $55.00 and
includes 13 issues.
And there is usually no delivery charge attached, so you pay less
than the cover price to have the magazine or paper delivered to
your door.
Subscribers save time as they don’t need to go to a newsagent
or supermarket to collect their desired reading material. Although
you may visit the supermarket anyway, you wouldn’t have to
look for the magazines and find the correct one. Nor worry about
them being out of stock.
Magazines are sent to subscribers at the same time that they are
released in stores, so subscribers get the magazine promptly and
don’t need to remember when each one is due out. For newspapers,
the paper is usually delivered before you are even out of bed each
day.
Sometimes, subscribers get extra benefits, too. Subscribers of Australian
Paper Crafts receive a free book (worth $19.95), the Gourmet Traveller
receive a Cook Book, Who receive a shoulder bag and Outdoor Australia
receive a thermal top and Surfing Life receive 4 DVDs through the
year.
Subscriptions can also be given as gifts that last for a year or
two.
The disadvantages to subscribing are
• Needing to pay for many issues upfront
• Giving your details to the people you subscribe through
– but this isn’t a problem if you choose reputable magazines
and subscription firms.
• Some magazines won’t let you cancel a subscription
if you change your mind, but some will.
• You have to remember to tell them when you move.
You can subscribe for papers and magazines through various means,
such as
• Directly through the magazine or paper, through your local
newsagent, although this only applies to papers in most cases. They
may however order and hold a magazine for you to collect
• Through subscription companies that manage subscriptions
for many magazines and papers. Isubscribe, magshop, Magazine World
and Australian-Magazine-Subscriptions are the Australian options
for this.
• Through retail department stores, such as Wishlist, Union
Shopper and Sportsblitz, which offer a limited selection of titles
to choose from.
This article was written by Tash Hughes from Word
Constructions
'FOR ALL YOUR BUSINESS WRITING NEEDS'. If you require any articles
to feature on your website, please contact Tash via her website
or phone 0428 376 110
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